Editorial Type:
Article Category: Research Article
 | 
Online Publication Date: 01 Jan 2012

INTEGRATED DESIGN IS NOT ENOUGH: THE BACKCASTING METHODOLOGY DRIVES CONSISTENT EXCEPTIONAL OUTCOMES THAT EXCEED THE RESULTS OF CONVENTIONAL STRATEGIES

Page Range: 55 – 70
DOI: 10.3992/jgb.7.1.55
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INTRODUCTION

Typical green building approaches—using integrated design methods with goal of “a high performance building” or even LEED certification—capture only a fraction of the potential financial and environmental opportunity offered by a more comprehensive sustainability approach. Using a new and innovative methodology—now proven on a growing portfolio of completed projects—design teams and their clients can capture profoundly greater returns from their sustainability investments.

Copyright: © 2012 College Publishing 2012

Contributor Notes

Scott Lewis is founder and CEO of Brightworks (www.brightworks.net).

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